Social Media Content Creation (photo + video)

I worked at Hogarth, a global content production agency, on the Vueling account. My role involved creating content from ideation and scriptwriting to production and postproduction for various social media platforms, with a particular focus on TikTok and Instagram. My responsibilities also included:

• Detection of potentially viral trends and social media listening.
• Copywriting: Scriptwriting for TikTok, Instagram, and Facebook videos.
• Creation of creative briefs and shooting schedules for always-on content and campaign shoots.
• Production activities such as buying and organising atrezzo for shootings.
• Management and organization of content archives ensuring easy access and use by all the team.

Here is some content I produced that achieved great results on TikTok and Instagram:

INSTAGRAM:

TIKTOK: